Sublime Seas

featuring the work of Krzysztof Lower

Conceptual

Branded Space
Word, Image
Installation
Curation
Collection

Drawing

Value
Perspective
Gesture
Contour

Design

Collage
100 Tiles
Strip Study
Original Shapes

Graphics

Timberland Identity
Open House Postcard
Lucky Foot Brewing Co.
Michigan Pin

Printmaking

Gideon Lee Album
T-Shirts

Photography

Cooper

Links

Work the Factory
UICA
The DAAC
About
Contact

Branded Space

To discover what makes today's popular brands attractive, this project explores the idea of deconstructing and stripping down a popular logo and building it back up to make it more appealing.

I experimented with stripping down the Crest logo to the bare essentials, and reconstructed it in a much sexier way.

Reflecting on today's ad-driven world, there are numerous untouched surfaces to exploit for uses in advertising. In order to fund an expensive program like space exploration, NASA could very easily sell its stark white shuttle surface to various companies to use for advertising.

I explored this idea with my rebranded Crest logo.